Harley-Davidson, Inc. (HOG) Stock Analysis — Probabli.AI
AI-powered analysis for HOG (Harley-Davidson, Inc.): probabilistic price forecasts, technical signals, peer comparison, institutional ownership, earnings history, and social sentiment. AI consensus: Bullish.
Last price: $18.77 · Market cap: $2.1B · AI consensus: Bullish
Harley-Davidson is navigating the motorcycle industry's dynamic environment with strategic moves, particularly its electrification efforts and sustainability focus. Despite facing competitive and operational challenges, the brand's strong market positioning and innovative initiatives signal robust growth potential. Analyst consensus and positive earnings news further strengthen the positive…
Probabilistic 1-Year Outlook
- Bull 5000% · Neutral 3500% · Bear 1500%
- Harley-Davidson shows strong prospects with growth in electric motorcycles and recent positive analyst revisions. While challenges are present, the stock appears poised to outperform over the next year.
5-Year Outlook
- Bull 6000% · Neutral 2500% · Bear 1500%
SWOT Highlights
- Strength: Strong brand recognition and heritage
- Strength: Growing initiatives in sustainability and electric vehicles
- Risk: Declining retail sales in some segments
- Risk: Negative average EPS surprises indicating operational inefficiencies
Major Catalysts
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Analyst Coverage & Dividends
7 Wall Street analysts rate HOG a BUY with a mean price target of $26.29. Harley-Davidson, Inc. currently pays a dividend with a yield of approximately 3.84%.
Analysis generated Mar 10, 2026 · Model: gpt-4o. Run a fresh analysis on probabli.xyz/stock/HOG.
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